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The 504 Company to Rebrand as Pursuit

The 504 Company to Rebrand as Pursuit

(December 16, 2019 // Albany, NY) – Leading business lender New York Business Development Corporation (NYBDC) announced today that it, along with affiliates Excelsior Growth Fund and The 504 Company, will rebrand to Pursuit next year. The brand is expected to fully launch by the end of the first quarter.

Reflecting on the rebranding to Pursuit, President and Chief Executive Officer Pat MacKrell said “Our organizations have always worked together to provide the best lending solutions for our borrowers and will continue to do so. This rebrand allows us to go to market together, enhancing our ability to provide the most advantageous loan option to our clients, while simplifying our process.”

“We have provided business owners with the loans and resources needed to successfully pursue their goals for 65 years. Our new brand highlights that commitment, brings all our offerings under a single roof and appeals to the community we aim to serve.”

Together, NYBDC, The 504 Company, and Excelsior Growth Fund directly offer more than 15 loan products, making it possible for businesses to qualify for affordable loans from $10,000 to $5 million and beyond and access additional financing as their needs change. The organizations work with businesses at a variety of stages and specialize in funding businesses that need terms, requirements or products not available at traditional lenders. Loans are available to businesses located in New Jersey, New York, and Pennsylvania.

“There’s no better time to embrace a brand that reflects the lender that we are today than in the year of NYBDC’s 65th anniversary,” continued MacKrell. “We’re proud to honor our history while simultaneously looking to the future.”

In the coming months, Pursuit will focus on creating tools that make it easier to identify the right loan product for a business’s unique situation.  Its new website will streamline the application process for loans across all three organizations including U.S. Small Business Administration loans, fast online loans and other product offerings.

For more information, please visit www.pursuitlending.com.


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